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Social Innovation: Business with soul – Good for you, good for me

Submitted by Anonymous on April 9, 2008 - 7:28pm

Thought this special report on Social Business in the latest issue of Ethical Corporation magazine would be of interest.

"Big firms are joining the queue to follow in Muhammad Yunus’s footsteps by developing businesses designed to fix social ills

Muhammad Yunus has for more than 30 years challenged business leaders to find radical ways of creating new markets in poor countries. The Nobel Peace Prize winner’s latest book, “Creating a World Without Poverty: Social Business and the Future of Capitalism”, is no less ambitious. It explores how big companies can invest in external partners to develop products and services that will benefit the poor."
Read the rest here - Social Innovation: Business with soul – Good for you, good for me

 

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