A marketing exec for Coca-Cola famously said: "marketing is about selling more, to more people, more often and at higher prices". Coca-Cola may be the #1 brand in the world, but you don't need a massive budget nor a global presence to jump-start your sales. This course will teach you real, practical and hands-on tools, tricks and do-it-yourself techniques to ignite your start-up with minimal cost. Learn how to be scrappy and resourceful -- not a big spender and remorseful!
Ever feel like you're spending a ton to have a designer create your printed marketing materials when you could do a better job yourself - if only you had the tools? This course is your tool. InDesign is a powerful application for making gorgeous printable artwork like brochures, business cards, letterhead, and handouts, which are likely important components of your marketing strategy. Be more cost-effective and efficient at producing these pieces by learning to create them yourself.
Frustrated that you didn't get any results from your Facebook ads? Tired of spending so much time & energy on marketing campaigns that don't work? The starting point to successful (and waste-free) marketing is a solid marketing plan i.e. a plan that will keep you away from hit & miss, last resort campaigns and will help you gain momentum with focused & progressive actions. During this hands-on workshop, you will learn & apply each of the steps leading to a proper marketing planning process.