Cash Mobs and Carrots
Another example of social innovation in action. I read an article today (on paper - no link!!???) about "Cash Mobs," which have their roots in Flash Mobs... BUT, their goal is to convene people to shop together. No, it's not empty consumerism...it's about leveraging social media to direct consumer action in support of social change. Sort of a crowd-funding, market transformation, social media, do-gooder mash-up.
I first heard of the concept a few years back with Carrot Mob - which is an amazing organization that's been spearheading this innovation. You should check out their online video description... really an amazing way to wield consumer spending for positive social change.
From their site:
"Carrotmob gives you the power to make the world a better place by influencing how businesses operate. Instead of organizing boycotts, we offer to spend money as a group if a business agrees to make a socially responsible change. The crazy part is that it actually works! We've had over 175 campaigns all over the world and once we have enough people we'll do the same thing with big companies!"
Are there other examples of this "crowd-shopping for social good" that you've come across? Does this idea have the potential to scale against corporations/industry - not in terms of boycott, but in actually directing consumer spending?