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As AlterSpark Consulting's lead consultant, I help organizations design online campaigns, use social media, build websites, and measure their impact through a diversity of research methods and measurement tools.
Since 1997, I have worked as an event coordinator, digital campaigner, technical consultant, project manager, and researcher. As a practitioner, my online campaigning for the Year of Volunteers was recognized by the United Nations General Assembly. I have conducted evaluations and research for global institutions such as the United Nations Millennium Campaign, United Nations Framework Convention on Climate Change, United Nations Volunteers, CIVICUS, and Oxfam GB. As a researcher, my publications deal with online social marketing, communication theory, website design, and the psychology of online engagement. I obtained my PhD in online social marketing and my Masters in Business and Computer Studies.
- Online research
- Social media
- Playing music: drums & guitar
- Strategic planning
- Designing social change campaigns
- Designing websites
- Internet research
- Impact evaluations
- Scientific research and statistics