As AlterSpark Consulting's lead consultant, I help organizations design online campaigns, use social media, build websites,  and measure their impact through a diversity of research methods and measurement tools.

Since 1997, I have worked as an event coordinator, digital campaigner, technical consultant, project manager, and researcher. As a practitioner, my online campaigning for the Year of Volunteers was recognized by the United Nations General Assembly. I have conducted evaluations and research for global institutions such as the United Nations Millennium Campaign, United Nations Framework Convention on Climate Change, United Nations Volunteers, CIVICUS, and Oxfam GB. As a researcher, my publications deal with online social marketing, communication theory, website design, and the psychology of online engagement. I obtained my PhD in online social marketing and my Masters in Business and Computer Studies.