Ah, it's been an interesting road so far: from copywriting, to entertainment reporting to serial entrepreneuring. My latest fascination-cum-business: Best-Endings.com: making it easier to talk about and plan for life's end [subtext: for those who want to talk about end of life.. and those who don't] And how did I - who finds life a blast - stumble onto an interest in life's end? Through social media. Yes! Specifically Tweet chats (and then came blogs 'n' FB) where healthcare professionals bemoan how us 'real people' don't know enough about options to make informed decisions.

Why I do what I do:

I'm one of them real people who knows nothing about end of life medical options. I want to know how much I don't know. It's a fascinating exercise in delving into what's important, who's important and what all those acronyms mean: DNR, CPR, PEG, A.N.D. My epiphany: this planning for life's end thing is a Pay It Forward. (just watch my uber cheery 33-second video on the home page of best-endings.com) And.. in the fullness of time, I'll want to find out what my fellow CSI-ers love about life. Because I think living right up to the end is a worthy goal.