Markets Initiative

Markets Initiative works collaboratively with publishing and printing companies to develop and implement environmental paper procurement policies. Currently working with over 200 publishers, mills and printers, Markets Initiative is revolutionizing paper purchasing practices in the book, magazine and newspaper sectors, and with them, the North American publishing, pulp and paper industries.

Markets Initiative's work is redefining the consumption patterns of heavy paper-consuming industries and setting cutting edge precedents for other market-based campaigns internationally.