Canopy

Canopy (formerly Markets Initiative) is an independent non-profit organization that safeguards forests and the environment by harnessing the power of the marketplace and changing business practices. Specifically, Canopy drives North American demand for green paper products by shifting heavy paper consuming sectors away from unsustainable sources. Currently working with over 650 publishers, mills and printers, Canopy is revolutionizing paper purchasing practices in the book, magazine and newspaper sectors, and with them, the North American publishing, pulp and paper industries, while generating momentum for forest protection and sustainable management.