Cross Media Hive--Media Strategy Workshop

July 22, 2010
8-5pm
Centre for Social Innovation
215 Spadina Ave. Suite 400, Innovation Lab room
Cost--$650 includes lunch and a ticket to Cross Media Toronto
http://crossmediahive.com./
Class Size--No more than 12 people

A full day intensive workshop with cross media expert Gavin McGarry (bio below) of media strategy firm Jumpwire Media (http://jumpwiremedia.com/). Gavin will draw from his considerable cross media and strategy experience as Head of Cross Platform Business Development at Endemol, his web video experience at Joost, research from Jumpwire's Bit Torrent tracking service, and the work with clients all over the world including UK, South Africa, Russia, India, and Australia to help you understand where the opportunities lie for content in the online market.

Overview

Upon conclusion of the workshop attendees will understand how to:

-begin building a cross media content strategy -find new revenue opportunities in the emerging digital market place -develop new relationships across the media sectors (video, mobile, marketing, publishing, and gaming) -understand social media and the opportunities -create digital content ecosystems -use digital media to make your company more efficient -create brand extension opportunities and ad funding models for content

Contact Jumpwire's Director of Events, Priya Rao at priya.rao@jumpwiremedia.com to register or for more info.